I'm Joanne Fenwick a branding expert, UX/UI designer, and creative team leader with over two decades of experience shaping ideas into intelligent, user-first solutions.
From leading global design teams to crafting design systems that drive consistency and impact, I’ve helped brands grow, scale, and connect with their audiences. My approach blends strategic thinking with design agility – always grounded in data, user feedback, and a love for clean, purposeful visuals.
Whether it’s guiding junior designers, aligning cross-functional teams, or improving conversion through thoughtful design, I bring a calm and collaborative energy that clients and colleagues alike value.
When I’m not fine-tuning user journeys or building brand systems, you’ll find me mentoring creatives, exploring new tools (AI geek here!), or hunting for the best flat white in town.