I’m Joanne Fenwick, a creative leader with over two decades in brand, digital and UX.
I’ve spent my career turning brands into things people recognise and trust. I’ve led global design teams and built design systems that keep everything consistent as a company grows. I’ve built campaigns that people act on, and kept the brand looking and sounding the same in every place they appear. I’ve done it in ed tech, cybersecurity, fashion, healthcare and retail, and I’ve been running my own brand practice for almost as long as I’ve been in the industry.
Brands rarely fall apart in the big moments. They drift in the small ones: a rushed email, a one off ad, a screen nobody checked. I set the standards that stop that, guide the team and work close enough to know it’s right.
I’m calm, direct and good with people. I like mentoring designers, bringing product, growth and marketing together around one idea, and giving clear feedback that makes the work better.
I’m always looking for ways to make the work go further. I was early to AI in design and project management, and I use it to build things that give teams more power, like a brand system anyone in the business can use to make on brand work without waiting for design.